About
E-Gift Cards & E-Certificates
Road America E-Gift Cards and E-Certificates are a perfect gift for the gear head in your life. Buy Road America E-Gift Cards in $25, $50 or $100 amounts to redeem for racing tickets or purchase an E-Certificate for a specific program. E-Gift Cards are good for five years from the date purchased. E-Certificates are valid for one year from purchase date.
Ticket Promotions
Free Military Admission
Road America is proud to offer free general admission for Veterans, Active Military, Reserves and Retired Members with ID for select 2023 public events. Free Military Events Download
Specialty License Plate
Road America specialty license plates
are available through the Wisconsin Department of
Transportation (WisDOT).
This license plate design features the iconic
4.048-mile track outline with Road America lettering in
white over a solid black background.
Sponsorships
Road America Sponsorship allows your company to distinguish itself and enhance its brand in high impact, experiential ways that have a more profound, lasting impact on potential customers than other forms of traditional advertising. According to recent economic impact studies, motorsport fans are the most brand-loyal when compared to fans of any other sport. Every event attendee is a potential customer, since Road America offers more opportunities to reach these attendees than any other facility in Wisconsin.
Advertising
Facility Signage
On-site Road America signage provides excellent exposure for your company or products. Make a big impression on racers, spectators, and even national broadcast audiences through billboards, track-side signage, landmark tunnels and bridges, and more! Many options are available to accommodate all budgets.
Careers at Road America
Road America hosts over 500 events a year, and our seasonal staff is a key element to our success. A variety of seasonal positions are available, which include flexible scheduling, active training, and a fun, outdoor work environment. Come join the fun at America’s National Park of Speed!
History
The Beginning
In the early 1950’s, sports car races were being run on the streets in and around Elkhart Lake, Wisconsin. When the state legislature banned racing on public roads, a man named Clif Tufte organized a group of influential local citizens and leaders of the Chicago Region of the Sports Car Club of America (SCCA). This group developed plans and sold stock to build a permanent racecourse.
Media
Road America welcomes media inquiries and is happy to accommodate interviews and any on-site needs during the season. To schedule an interview, request hi-res photos or schedule a photo / video shoot, please send an email to media@roadamerica.com or call 800-365-7223 extension 2007. Individuals requesting media credentials for events should read the instructions on the page link below.
Board of Directors
Road America Board of Directors
Ron Pace
Dan Ariens
Sarah Botham
Peter Cunningham
Duncan Dayton
Louie Gentine
Joel Quadracci
Walter Vollrath
Joel Weinberger
Carrol Jensen
Christina Laun Fugate
Michael Shank
Contact Road America
Office Hours
- Monday-Friday: 8 a.m.-4 p.m.
Hours may vary during public race weekends and holidays.
Phone: 800-365-7223