About

About

Overview
Overview

Gift Ideas

Road America E-Gift Cards are the perfect gift for the gearhead in your life. Buy Road America E-Gift Cards for $25, $50, or $100 to redeem for racing tickets, camping or golf carts. E-Gift Cards are good for five years from the date purchased. 

Overview

Ticket Promotions

Free Military Admission

Road America is proud to offer free general admission for Veterans, Active Military, Reserves and Retired Members with ID for select 2024 public events. 

Overview

Specialty License Plate

Road America Specialty License Plates Road America specialty license plates are available through the Wisconsin Department of Transportation (WisDOT). This license plate design features the iconic 4.048-mile track outline with Road America lettering in white over a solid black background.

Overview

Sponsorships

Sponsorships

Road America Sponsorship allows your company to distinguish itself and enhance its brand in high impact, experiential ways that have a more profound, lasting impact on potential customers than other forms of traditional advertising. According to recent economic impact studies, motorsport fans are the most brand-loyal when compared to fans of any other sport. Every event attendee is a potential customer, since Road America offers more opportunities to reach these attendees than any other facility in Wisconsin.

Overview

Advertising

Advertising

Facility Signage

On-site Road America signage provides excellent exposure for your company or products. Make a big impression on racers, spectators, and even national broadcast audiences through billboards, track-side signage, landmark tunnels and bridges, and more! Many options are available to accommodate all budgets.

Overview

History

2019 Aerial Image

The Beginning 

In the early 1950’s, sports car races were being run on the streets in and around Elkhart Lake, Wisconsin. When the state legislature banned racing on public roads, a man named Clif Tufte organized a group of influential local citizens and leaders of the Chicago Region of the Sports Car Club of America (SCCA). This group developed plans and sold stock to build a permanent racecourse.

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Photos

There’s nothing like seeing a race live and in-person at Road America!

Main gate of Road America

Relive those epic moments – see below for recent season event photos.

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Media Credentials

The Road America Communications Department is dedicated to providing media members with the best service and information necessary for optimal coverage of track events. This information is intended to assist you in planning your coverage of Road America events and will help ensure a positive track experience. 

Media credentials will be issued only to recognized daily newspapers, news services, television and radio networks, racing publications, and other outlets regularly covering motorsports.

Overview

Board of Directors

Road America Board of Directors

Ron Pace
Dan Ariens
Sarah Botham
Peter Cunningham
Duncan Dayton
Louie Gentine
Joel Quadracci
Walter Vollrath
Joel Weinberger
Carrol Jensen
Christina Laun Fugate
Michael Shank

 

Overview

Contact Road America

Office Hours

  • Monday-Friday: 8 a.m.-4 p.m.

Hours may vary during public race weekends and holidays.

Phone: 800-365-7223

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