Free Military Admission
Road America is proud to offer free general admission for Veterans, Active Military, Reserves and Retired Members with ID for select 2024 public events.
Road America Sponsorship allows your company to distinguish itself and enhance its brand in high impact, experiential ways that have a more profound, lasting impact on potential customers than other forms of traditional advertising. According to recent economic impact studies, motorsport fans are the most brand-loyal when compared to fans of any other sport. Every event attendee is a potential customer, since Road America offers more opportunities to reach these attendees than any other facility in Wisconsin.
On-site Road America signage provides excellent exposure for your company or products. Make a big impression on racers, spectators, and even national broadcast audiences through billboards, track-side signage, landmark tunnels and bridges, and more! Many options are available to accommodate all budgets.
In the early 1950’s, sports car races were being run on the streets in and around Elkhart Lake, Wisconsin. When the state legislature banned racing on public roads, a man named Clif Tufte organized a group of influential local citizens and leaders of the Chicago Region of the Sports Car Club of America (SCCA). This group developed plans and sold stock to build a permanent racecourse.
The Road America Communications Department is dedicated to providing media members with the best service and information necessary for optimal coverage of track events. This information is intended to assist you in planning your coverage of Road America events and will help ensure a positive track experience.
Media credentials will be issued only to recognized daily newspapers, news services, television and radio networks, racing publications, and other outlets regularly covering motorsports.
Road America Board of Directors
Christina Laun Fugate
- Monday-Friday: 8 a.m.-4 p.m.
Hours may vary during public race weekends and holidays.