Road America Sponsorship allows your company to distinguish itself and enhance its brand in high impact, experiential ways that have a more profound, lasting impact on potential customers than other forms of traditional advertising. According to recent economic impact studies, motorsport fans are the most brand-loyal when compared to fans of any other sport. Every event attendee is a potential customer, since Road America offers more opportunities to reach these attendees than any other facility in Wisconsin. Road America’s loyal and active attendees are 2.5 times more likely to be in higher-earning groups within the top percentages for purchasing power.

Road America welcomes over 800,000 attendees each year and nationally-known racing competitors who enjoy camping and RV-ing for several days on our 640-acre, park-like grounds in Elkhart Lake, Wisconsin. Out-of-town and regional guests frequently take advantage of beautiful Elkhart Lake, Wisconsin and the surrounding  area. Road America, America’s National Park of Speed, is a pillar of our community and a strong supporter of other local attractions like premium golf courses, fine dining, scenic driving routes and so much more. Leveraging Road America motorsports sponsorship as a marketing tool is remarkably cost-effective, offering high brand exposure and extensive audience reach through broadcast, print, and digital marketing.

Sponsor Opportunities

  • Raceway Signage (static and digital) to create awareness and drive brand recognition
  • Event Tickets to support promotional efforts
  • Premium Hospitality to reward key stakeholders
  • Showcase Products to engage with potential customers during events – a maximum-impact marketing activation
  • Promotional Activities during corporate retreats and other events to expand reach beyond racing events
  • Magnify Brand Exposure using advertising and product identity opportunities in international and national live telecast, radio, print, and digital marketing

Event Entitlements

Road America Event Entitlement Sponsorships tie your company’s name to exciting, world-renowned racing events. In addition to on-site exposure, race weekend title sponsorship takes the forefront in printed materials, pre- and post-event publicity, advertising, and television broadcasts. 

Category Sponsorships

Road America has fantastic category sponsors and with plenty of room for more! Current category sponsorship partners include well-known consumer brands covering automotive and motorcycle manufacturers, convenience stores and gas stations, clothing brands, food and beverage companies and many more.

Chevrolet tent with a few cars on display

Landmark Entitlements

Many of Road America’s landmark features carry the names of major corporate sponsors. They have truly become “fixtures” in the minds of on-site spectators, television audiences and the racing community.

Sargento cheese advertisement banner on the race track

Based on your marketing goals, Road America can provide tailored sponsorship packages covering Event Entitlement Sponsorship for a specific race, Category Sponsorship for a specific product, Landmark Sponsorship for one of our treasured and recognized locations on the property, or a dedicated brand presence at the raceway. Road America can work with you to customize a package that will meet your national, regional and local marketing objectives effectively and successfully.

For personal assistance, please contact:

800.365.7223  Ext. 2005

Log in