Sponsorship allows your company to distinguish itself and enhance
its brand in unique ways that your competitors miss using other
forms of advertising. According to research and recent
economic impact studies, motorsport fans are the most
brand-loyal, when compared to fans of any other sport. Every
event attendee is a potential consumer because Road America is
more unique than any other facility. Our fans and
competitors enjoy camping for several days to enjoy the facility
and local area, either golfing or staying at the local resorts.
Additionally, Road America fans are 2.5 times more likely to
be in higher-earning groups who are loyal and active in the top
percentages of purchasing power.
These advantages prove that motorsport sponsorship as a marketing
tool is remarkably cost-effective, offering high brand exposure
and extensive audience reach using broadcast, print, and
social media.
Your company’s presence at Road America provides a number
of different marketing opportunities:
- Signage (both static and digital) to create awareness and
induce a higher level of recall and brand recognition
- Tickets to support promotional efforts
- Hospitality to reward stakeholders
- Showcase products and engage with customers in the paddock
area – a maximum marketing activation
- Promotional activities during corporate retreats and other
events to enable off-site activation
- Magnify brand exposure using advertising and product identity
opportunities in live telecast, radio, print, and social media,
both nationally and internationally
Event Entitlements
This sponsorship links company naming to exciting, world-renowned
racing events. In addition to on-site exposure, race weekend
entitlement takes the forefront in printed materials, pre- and
post-event publicity, advertising, and even television
broadcasts.
Category Sponsorships
It’s official: tools, car, cheese, motorcycle…Road America has
fantastic category sponsors and room for more.
Landmark Entitlements
Many of Road America’s landmark features carry the names of major
corporate sponsors. They truly become “fixtures” in the minds of
on-site spectators, television audiences and the
racing community.
Whether you are thinking about becoming an Event Entitlement
Sponsor for a race weekend or a specific race, a Category Sponsor
for a specific product, a Landmark Sponsor for one of our
treasured and recognized locations on the property, or
simply having a brand presence at the track, we will work with
you to customize a package that will meet your marketing
objectives effectively and successfully.
For personal assistance, please contact:
marketing@roadamerica.com
800.365.7223 Ext. 2005