On-site Road America signage provides excellent exposure for your company or products. Make a big impression on racers, spectators, and even national broadcast audiences through billboards, track-side signage, landmark tunnels and bridges, and more! Many options are available to accommodate all budgets.
Souvenir Program/Fan Guide Advertising
Road America publishes souvenir programs for select race weekends. This magazine-quality, full-color program feature entry lists, driver bios, facility maps, race-specific editorial and more.
Each major racing event such as the NASCAR Cup Series or the NTT INDYCAR Series features a Visitor Fan Guide which features sponsor ads and other tourism-driven businesses. Programs are sold in advance of each event as well as on-site. The Fan Guide is posted online on the event pages for the remainder of the season.
For personal assistance with any of the above, please contact: