Advertising

Advertising

Overview
Advertising

Facility Signage

On-site Road America signage provides excellent exposure for your company or products. Make a big impression on racers, spectators, and even national broadcast audiences through billboards, track-side signage, landmark tunnels and bridges, and more! Many options are available to accommodate all budgets.

4 motorcycles on the track with a Subway advertisement in background2 stock race cars on the track with Chevrolet and Briggs & Stratton advertisements in background

Souvenir Program/Fan Guide Advertising

Road America publishes souvenir programs for select race weekends. This magazine-quality, full-color program feature entry lists, driver bios, facility maps, race-specific editorial and more.

Each major racing event such as the NASCAR Cup Series or the NTT INDYCAR Series features a Visitor Fan Guide which features sponsor ads and other tourism-driven businesses.  Programs are sold in advance of each event as well as on-site. The Fan Guide is posted online on the event pages for the remainder of the season.

For personal assistance with any of the above, please contact:

marketing@roadamerica.com
800.365.7223  Ext. 2005

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