Media Credentials

Media Credentials

Overview

The Road America Communications Department is dedicated to providing members of the media with the best service and information necessary for optimal coverage of track events. This information is intended to assist you in planning your coverage of Road America events and will help ensure a positive track experience. 

Media credentials will be issued only to recognized daily newspapers, news services, television and radio networks, racing publications, and other outlets that regularly cover motorsports.

Freelance journalists, photojournalists, and videographers may only receive a credential if on a specific assignment from a professionally recognized and accredited media organization that is actively engaged in the coverage of a specific event or pre-approved story concept at Road America. Individual social pages, websites or accounts managed by freelancers that are designed for profit do not classify as a media organization. 

Requests must be submitted via the online request application forms by the editor, sports editor, sports director, or sports producer. Credentials will be issued to the authorized personnel only for the purpose of providing timely coverage of the event. A freelancer cannot request an accreditation on behalf of the organization that he or she is representing; the request shall come from an Assigning Editor or General Manager. 

COMMERCIAL PROJECTS / LICENSING: Commercial photographers, authors, and producers of film/video projects are not eligible for media credentials unless they are currently working on an officially-licensed product for Road America and/or a partner or business entity. Those seeking access to Road America for a commercial project or to enter into a licensing discussion in regards to Road America’s photographic imagery, film/video records, and registered trademarks and/or copyrights, should contact media@roadamerica.com 

Working media credentials will not be issued for employees in marketing, promotions, sales, advertising, etc. 

All applications will be carefully reviewed by Road America and the applicable event sanctioning body (NASCAR, INDYCAR, IMSA) with regards to broadcast (radio & television) licensing and agreements that will be in place for each event. Efforts will be made to honor all requests, but the track and sanctioning body reserve the right to change or deny any media requests. Misuse of credentials may result in revocation and/or fine. All credential holders must sign the Road America Media waiver and agree to the terms and conditions with a Road America staff member present. In-person, you must be at least 18 years of age to receive a credential.

Holders of Annual Cards

Team PR representatives or journalists who possess an Annual Hard Card issued by the respective sanctioning bodies should also fill out the online request application forms to reserve media center access and parking. All-access and parking passes will be held for pick-up at the credential office at Gate 3. Road America does not mail credentials. 

Media Access

Working media credentials provide access to the VIP media center, Victory Lane, and garage/paddock areas.

Photographers 

Photographers with a Road America Wristband and a Photo Vest provided by Road America Communications (or the sanctioning body) will have access beyond the spectator fencing. This access is determined on a case-by-case basis depending on the nature of coverage by a particular media outlet and is not guaranteed for every request. Photographers will receive guidelines and instructions during regular photo meetings regarding access. 

Photographers are reminded that photo meetings are mandatory and failure to appear at one of the non-race day or race day meetings will result in revocation of credentials or non-issuance of a photo vest at the discretion of Road America. Failure to adhere to working policies and regulations detailed at meetings may result in loss of credentials and or revocation of rights. Photo Guidelines

Photos and videos cannot be used for commercial or retail purposes without the express written permission by the visiting series and/or Road America. Commercial exploitation of any Road America event and/or its participants is strictly prohibited without prior consent. A list of clients and license agreement of usage must be filed, and a fee may be assessed. 

Credential Pick Up

Media credentials and parking passes can be picked up at the Credential Registration office located at Gate 3 off of County Road J. A Government Issued Photo ID is required to retrieve credentials and media members cannot retrieve another individual’s credential. Do not come to the media center to retrieve credentials. 

Credential Registration hours are 7 a.m. to 3 p.m. during event weekends. 

Golf Carts

Road America is a large facility and any media, team reps or photographers requiring golf carts must rent them in advance from Road America, privately owned golf carts are not permitted. Please email info@roadamerica.com for cart rentals and specify two-seat or four-seat pending your needs.

Please Use the Webform Below Specific to the Event You Are Requesting Credentials For

Members of the media who are approved for an event credential will receive a credential confirmation (via email) within one (1) week prior to the event. No changes to confirmed requests will be accepted after two weeks prior to the event weekend. All changes requested must be explained by the editor or director. If a confirmation has not been received one (1) week prior to the event, please contact:

John Ewert | Communications Director | Elkhart Lake’s Road America
Address | N7390 State Highway 67 | Plymouth, WI 53073
Phone | 800-365-7223 Ext. 2007 | Email: media@roadamerica.com

Road America reserves the right to revoke the credential of any individual at any time and for any reason. Misuse of credentials may result in revocation and removal from the premises. All credential holders must sign the Road America waiver and agree to the terms and conditions with a Road America registration staff member present. Must be at least 18 years of age to receive a credential.

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