Media Credentials

Media Credentials


The Road America Communications Department is dedicated to providing media members with the best service and information necessary for optimal coverage of track events. This information is intended to assist you in planning your coverage of Road America events and will help ensure a positive track experience. 

Media credentials will be issued only to recognized daily newspapers, news services, television and radio networks, racing publications, and other outlets regularly covering motorsports.

Freelance journalists, photojournalists, and videographers may only receive a credential if on a specific assignment from a professionally recognized and accredited media organization that is actively engaged in the coverage of a specific event or pre-approved story concept at Road America. Individual social pages, websites, or accounts managed by freelancers designed for profit do not classify as a media organization. 

Requests must be submitted via the online request application forms by the editor, sports editor, sports director, or sports producer. Credentials will be issued to authorized personnel only to provide timely event coverage. A freelancer cannot request an accreditation on behalf of the organization he or she is representing; the request shall come from an Assigning Editor or General Manager. Credential requests submitted less than two days before an event will be denied. 

COMMERCIAL PROJECTS / LICENSING: Commercial photographers, authors, and producers of film/video projects are not eligible for media credentials unless they are working on an officially licensed product for Road America and/or a partner or business entity. Those seeking access to Road America for a commercial project or to enter into a licensing discussion in regard to Road America’s photographic imagery, film/video records, and registered trademarks and/or copyrights should contact 

Working media credentials will not be issued for employees in marketing, promotions, sales, advertising, etc. 

All applications will be carefully reviewed by Road America and the applicable event sanctioning body (NASCAR, INDYCAR, IMSA) with regard to broadcast (radio & television) licensing and agreements that will be in place for each event. Efforts will be made to honor all requests, but the track and sanctioning body reserves the right to change or deny any media requests. Misuse of credentials may result in revocation and/or fine. All credential holders must sign the Road America Media waiver and agree to the terms and conditions with a Road America staff member present. In person, you must be at least 18 to receive a credential.

Holders of Annual Cards

Team PR representatives or journalists with an Annual Hard Card issued by the respective sanctioning bodies should also fill out the online request application forms to reserve media center access and parking. All access and parking passes will be held for pick-up at the credential office at Gate 3. Road America does not mail credentials. 

Media Access

Working media credentials provide access to the VIP media center, Victory Lane, and garage/paddock areas.


Photographers with a Road America Wristband and a Photo Vest provided by Road America Communications (or the sanctioning body) will have access beyond the spectator fencing. This access is determined on a case-by-case basis depending on the nature of coverage by a particular media outlet and is not guaranteed for every request. Photographers will receive guidelines and instructions during regular photo meetings regarding access. Photo credential requests submitted less than two days before an event will be denied.

Photographers are reminded that photo meetings are mandatory, and failure to appear at one of the non-race day or race day meetings will result in the revocation of credentials or non-issuance of a photo vest at the discretion of Road America. Failure to adhere to working policies and regulations detailed at meetings may result in loss of credentials and/or revocation of rights. Photo Guidelines Failure to return an issued photo vest at the end of the event will result in the indefinite revocation of photo rights and privileges at Road America. Attempts to steal photo vests will result in indefinite revocation of photo rights and privileges and may result in prosecution. 

Photos and videos cannot be used for commercial or retail purposes without the express written permission of the visiting series and/or Road America. Commercial exploitation of any Road America event and/or its participants is strictly prohibited without prior consent. A list of clients and license agreement of usage must be filed, and a fee may be assessed. Freelance photographers attempting to solicit services via online entities or social sites for profit without being on assignment will have their credential privileges revoked indefinitely.   

Credential Pick Up

Media credentials (wristbands) and parking passes will be issued by showing your digital Speed Pass waiver on your smartphone at Gate 3 – located off of County Road J. A Government Issued Photo ID is required to retrieve credentials, and media members cannot retrieve another individual’s credentials. Do not come to the media center to retrieve credentials. 

Golf Carts

Road America is a large facility, and any media, team reps, or photographers requiring golf carts must rent them in advance from Road America. Privately owned golf carts are not permitted. Please email for cart rentals and specify two-seat or four-seat pending your needs.

Please Use the Webform Below Specific to the Event You Are Requesting Credentials For

Media members approved for an event credential will receive a credential confirmation (via email) within one (1) week before the event. No changes to confirmed requests will be accepted after two weeks before the event weekend. All changes requested must be explained by the editor or director. If a confirmation has not been received one (1) week before the event, please contact:

John Ewert | Communications Director | Elkhart Lake’s Road America
Address | N7390 State Highway 67 | Plymouth, WI 53073
Phone | 800-365-7223 Ext. 2007 | Email:

Road America reserves the right to revoke the credential of any individual at any time and for any reason. Misuse of credentials may result in revocation and removal from the premises. All credential holders must sign the Road America waiver and agree to the terms and conditions with a Road America registration staff member present. Must be at least 18 years of age to receive a credential.

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