The Road America Communications Department is dedicated to
providing members of the media with the best service and
information necessary for optimal coverage of track events. This
information is intended to assist you in planning your coverage
of Road America events and will help ensure a positive track
experience.
Media credentials will be issued only to recognized daily
newspapers, news services, television and radio networks, racing
publications, and other outlets that regularly cover motorsports.
Freelance journalists, photojournalists, and videographers may
only receive a credential if on a specific assignment from
a professionally recognized and accredited media
organization that is actively engaged in the coverage of a
specific event or pre-approved story concept at Road America.
Individual social pages, websites, or accounts managed by
freelancers that are designed for profit do not classify as a
media organization.
Requests must be submitted via the online request
application forms by the editor, sports editor, sports
director, or sports producer. Credentials will be issued to the
authorized personnel only for the purpose of providing timely
coverage of the event. A freelancer cannot request an
accreditation on behalf of the organization that he or she is
representing; the request shall come from an
Assigning Editor or General Manager. Credential
requests submitted less than two days prior to an event will be
denied.
COMMERCIAL PROJECTS / LICENSING: Commercial photographers,
authors, and producers of film/video projects are
not eligible for media credentials unless they are currently
working on an officially licensed product for Road America and/or
a partner or business entity. Those seeking access to Road
America for a commercial project or to enter into a
licensing discussion in regards to Road
America’s photographic imagery, film/video records, and
registered trademarks and/or copyrights, should
contact media@roadamerica.com
Working media credentials will not be issued for employees in
marketing, promotions, sales, advertising, etc.
All applications will be carefully reviewed by Road America and
the applicable event sanctioning body (NASCAR, INDYCAR, IMSA)
with regards to broadcast (radio & television) licensing and
agreements that will be in place for each event. Efforts will be
made to honor all requests, but the track and sanctioning body
reserve the right to change or deny any media
requests. Misuse of credentials may result in revocation
and/or fine. All credential holders must sign the Road America
Media waiver and agree to the terms and conditions with a Road
America staff member present. In-person, you must be at least 18
years of age to receive a credential.
Holders of Annual Cards
Team PR representatives or journalists who possess an Annual
Hard Card issued by the respective sanctioning bodies should
also fill out the online request application forms to
reserve media center access and parking. All-access and
parking passes will be held for pick-up at the credential office
at Gate 3. Road America does not mail
credentials.
Media Access
Working media credentials provide access to the VIP media center,
Victory Lane, and garage/paddock areas.
Photographers
Photographers with a Road America Wristband and a Photo
Vest provided by Road America Communications (or the
sanctioning body) will have access beyond the spectator fencing.
This access is determined on a case-by-case basis depending on
the nature of coverage by a particular media outlet and is not
guaranteed for every request. Photographers will
receive guidelines and instructions during regular
photo meetings regarding access. Photo credential
requests submitted less than two days prior to an event will be
denied.
Photographers are reminded that photo meetings are
mandatory and failure to appear at one of the non-race day
or race day meetings will result in revocation of credentials or
non-issuance of a photo vest at the discretion of Road America.
Failure to adhere to working policies and regulations detailed at
meetings may result in loss of credentials and or revocation of
rights. Photo Guidelines Failure to return an issued photo vest at
the end of the event will result in indefinite revocation of
photo rights and privileges at Road America.
Photos and videos cannot be used for commercial or retail
purposes without the express written permission of the
visiting series and/or Road America. Commercial exploitation
of any Road America event and/or its participants is strictly
prohibited without prior consent. A list of clients and license
agreement of usage must be filed, and a fee may be
assessed.
Credential Pick Up
Media credentials (wristbands) and parking passes will be issued
by showing your digital Speed Pass waiver on your smartphone
at Gate 3 – located off of County Road J. A
Government Issued Photo ID is required to retrieve
credentials and media members cannot retrieve another
individual’s credential. Do not come to the media center to
retrieve credentials.
Golf Carts
Road America is a large facility and any media, team reps, or
photographers requiring golf carts must rent them in advance from
Road America, privately owned golf carts are not
permitted. Please email info@roadamerica.com for
cart rentals and specify two-seat or four-seat pending your
needs.
Please Use the Webform Below Specific to the Event You Are
Requesting Credentials For
Credential Webforms will be available in
February 2023.
Members of the media who are approved for an event credential
will receive a credential confirmation (via email) within
one (1) week prior to the event. No changes to
confirmed requests will be accepted after two weeks prior to the
event weekend. All changes requested must be explained
by the editor or director. If a confirmation has not been
received one (1) week prior to the event, please contact:
John Ewert | Communications Director | Elkhart Lake’s Road
America
Address | N7390 State Highway 67 | Plymouth, WI 53073
Phone | 800-365-7223 Ext. 2007 | Email: media@roadamerica.com
Road America reserves the right to revoke the credential
of any individual at any time and for any reason. Misuse of
credentials may result in revocation and removal from the
premises. All credential holders must sign the Road America
waiver and agree to the terms and conditions with a Road America
registration staff member present. Must be at least 18 years
of age to receive a credential.