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Join the Excitement – Become a Road America Vendor!

Over 800,000 potential customers visit Road America, America’s National Park of Speed, each year. According to recent economic impact studies, motorsport fans are the most brand-loyal when compared to fans of any other sport. Every event attendee is a potential customer! Additionally, Road America’s loyal and active attendees are 2.5 times more likely to be in higher-earning groups within the top percentages for purchasing power.

Midway Vending

Located in the Competition Paddock, Midway Vending, offers great exposure and fan access for all types of displays within close proximity to the main paddock.

Pricing for Midway Vending includes a minimum of two (2) weekend passes and one (1) vehicle pass per 10′ section. Establish a regular presence at Road America and receive a discount for vending at multiple events in addition to receiving corporate discounts for additional passes.

map of vendor locations

Tents, tables, chairs, electricity, and fencing are available at an additional charge (some exceptions apply). Orders must be placed no later than 2 weeks prior to the event.

No space sharing is allowed.

4-Mile Vendor Pad

2024 Vendor pricing

4-mile vendor pad

Vendor Inquiries

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