Hospitality

Hospitality & Event Opportunities

Overview

Welcome to Road America—your premier year-round destination for unforgettable events! Located on 640 picturesque acres midway between Milwaukee and Green Bay in charming Elkhart Lake, Wisconsin, Road America provides the perfect backdrop for gatherings large or small, hosting anywhere from 20 to over 2,000 guests.

Imagine your event amidst lush greenery, scenic landscapes, and abundant open spaces—ideal not only for celebrations but also breathtaking event photography. Road America offers a diverse range of customizable venues, from elegant permanent structures to stylish, temporary trackside chalets, fully tailored to your specific needs. 

Enhance your event with our exceptional gourmet catering options, refined furnishings, private portable restrooms, climate-controlled spaces, and many more thoughtful amenities designed to ensure comfort and enjoyment for every guest. 

Our dedicated and professional staff at Road America is committed to creating a memorable experience tailored uniquely to you. Whether you’re planning a corporate meeting, celebrating employee and client appreciation, hosting a family reunion, exchanging wedding vows, commemorating a loved one, or thrilling your guests with heart-pounding racing action, we have the perfect setting for your event. 

Experience luxury in our exclusive VIP Tower suites, immerse your guests in excitement with private trackside chalets, or enjoy the versatility of our spacious permanent venues. Whatever your vision, Road America is here to bring it to life.   

Reserve your date early to lock in the best rates, as pricing for catering, beverages, and temporary structures may increase within two weeks of your event.

Hospitality Options
Finish Line Tower Group Experience
Chalet Hospitality
IMSA Hospitality
GT World Challenge Hospitality
Weddings

Group Ticket Discounts

Road America offers Group Ticket Discounts, plus youth 16 and under receive free general admission entry to all public race events with paying adult. Road America group ticket packages are perfect for company picnics, corporate outings, family reunions and more!

We offer:

  • 10% for 20-49 tickets
  • 15% for 50-99 tickets
  • 20% for 100+ tickets

Tufte Center

The Tufte Center at Road America, named after Clif Tufte, the founder of Road America, is the jewel of the Road America property. This 300-seat special event space is a purpose-built, air-conditioned space located in the center of the property. The Tufte Center at Road America is ideal for off-site meetings, group breakfast, lunch and dinner events, wedding receptions, sponsor entertainment, and more. Rental of the Tufte Center includes an adjacent patio for indoor/outdoor entertaining. Road America has what you need to make your event a roaring success!

Road America is a one-stop-shop event venue with plenty of parking, on-site lodging or within close proximity, recommended catering partners and plenty of on-track entertainment that makes meeting and event planning practically effortless. From the downtown beauty of nearby Elkhart Lake to the luxurious and distinctive conference and convention hotels, our exciting attractions fit the mood and objective of any event, and any budget.

Hospitality Packages







*Ticket discounts available for Private Chalet Hospitality Rentals.

Hospitality Inquiries

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