Ferrari Challenge Returns to Road America for an Unforgettable Weekend of Racing and Fun


ELKHART LAKE, Wis., – August 23, 2023 – The countdown has officially begun! Road America is delighted to announce the long-awaited return of the Ferrari Challenge on September 9th and 10th, promising a weekend to immerse you in the thrilling world of all things Ferrari, where passion meets performance.

Picture this: legendary sports cars, an iconic racetrack, and the distinct roar of Ferrari engines echoing through the surrounding hillsides. This year’s event promises to be bigger, better, and more exhilarating than ever. Buckle up for two action-packed days that will leave you with unforgettable memories.

We’ve tailored ticket options to suit your preferences to ensure everyone can enjoy the fun. Daily tickets are just $40, granting you access to a full day of heart-pounding racing. For the ultimate Ferrari experience, grab our special event pass for only $70, giving you entry to both adrenaline-packed days. Road America 2023 Season Pass Holders will have access all weekend. 

But that’s not all! Prepare for a spectacle on Saturday night as we light up the sky with a breathtaking fireworks show beginning at 8:30 p.m. For only $25 per carload, you can enjoy the show with friends and family. Arrive at Gate 4 at 7 p.m. to secure your spot, as parking is limited. The Elkhart Lake Lions Club Concession Stand will be open from 4 p.m. to dusk. 

The main gate opens at 7 a.m. daily, so set your alarms and mark your calendars to ensure you take advantage of every moment of the action. Road America welcomes you with open arms to a weekend of unparalleled excitement.

For those seeking a premium experience, we offer golf cart rentals at $140 per day. Glide around the track in style and get up close to the heart-pounding moments of the races.

And when it’s time to refuel, Parker Johns concessions and the world-famous Gearbox have you covered. From classic race-day snacks to Wisconsin delights, indulge in various treats and beverages while soaking in the electrifying atmosphere.

The Ferrari Challenge at Road America is not just a race; it’s an immersive experience of passion, speed, and camaraderie. Join us on September 9th and 10th for a weekend that promises to leave you breathless. Be part of the Ferrari legacy and make memories that will last a lifetime.

For more information and to purchase tickets, visit

Download the event schedule HERE

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