Henry Repeating Arms Renews Sponsorship of Road America NASCAR Xfinity Race


ELKHART LAKE, Wis., – January 12, 2021 - Road America officials recently announced that Henry Repeating Arms has renewed its title sponsorship for 2021, serving as sponsor for the NASCAR Xfinity Series 180 race. This year’s Henry 180 will run on Saturday, July 3. The event will air on NBC at 1:30 PM (CT). The official race hashtag will be #HENRY180.

Henry Repeating Arms, headquartered out of Rice Lake, Wisconsin, with another large manufacturing facility in Bayonne, New Jersey, is the leading lever action firearm manufacturer and one of the top-five long gun manufacturers in the USA.

“We’re thrilled to welcome our friends at Henry Repeating Arms back for what is assuredly going to be another great race this year,” said Road America President and General Manager, Mike Kertscher. “We couldn’t ask for a better partner to share July 4th weekend with, and we look forward to bringing all of the excitement of NASCAR to our fans.”

“All of us at Henry Repeating Arms are excited to continue our race entitlement at Road America, our home track in Wisconsin. Racing fans in the upper-Midwest are very brand-loyal outdoor and hunting enthusiasts, and our rifles and shotguns fit perfectly with their interests and passions,” said Anthony Imperato, President of Henry Repeating Arms. “We are also proud to announce that the pole and race winners for the Henry 180 will each walk away with a custom Henry 180 Edition rifle for their accomplishments.” 

Tickets are now available, and additional event details, ticket pricing, and camping information can be found at www.roadamerica.com or by calling 800-365-7223. Anyone 16-years-old and under is FREE with a paying adult at the gate. Racing runs rain or shine.

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