Road America Introduces Exclusive Concours VIP Experience in Downtown Elkhart Lake, July 18 & 19
ELKHART LAKE, Wis., – June 6, 2025 – Road America is proud to unveil the Concours VIP Experience, an exclusive two-night celebration of luxury, community, and car culture, set for July 18–19 in the heart of downtown Elkhart Lake during the WeatherTech® Vintage Weekend with Brian Redman.
Presented by National Exchange Bank & Trust, the Concours VIP Experience is designed to elevate the traditional concours event with premium amenities and an unforgettable atmosphere. Guests will enjoy shaded lounge seating, elevated bleacher views of the vintage racecar parade/concours and sportscar concours, a complimentary catered dinner, beer, soda, and water, and curated music by a live DJ. Wine and signature cocktails will also be available for purchase.
“Road America is thrilled to offer guests an elevated way to experience the sights, sounds, and social atmosphere of the WeatherTech Vintage Weekend Concours,” said Mike Kertscher, President and General Manager of Road America. “We’ve created something truly special that blends world-class cars with exceptional hospitality.”
Held at the corner of South Lake Street and Square Street, the event offers a relaxed, uncrowded setting with space limited to just 100 guests per night. An exclusive four-ticket package with private parking just steps away is also available in limited quantity.
On Friday, attendees will witness a rolling parade of legendary racecars traveling from the track to the lakeside streets. On Saturday, rare exotic sportscars take center stage in a stunning showcase that draws enthusiasts and collectors from across the region.
Tickets are available now!
Early pricing is $120 through June 30. Beginning July 1, prices increase to $150 per person.